The story
From giveaway brand to equestrian marketplace.
Horsey People had a large, engaged community but no single place to sell them the products they buy every week. The goal was a marketplace that made shopping part of the giveaway experience.
The Challenge
The client wanted to sell products from multiple vendors under one brand, on a platform the team could run day to day. Each purchase also had to award the right number of giveaway entries, automatically and accurately, without customers doing anything extra.
The System
We built the store on Shopify and integrated it with the Horsey People giveaway platform and other third-party services. Orders flow through to the giveaway system, so entries are credited to the customer's account the moment they buy.
The Solution
A multi-vendor Shopify marketplace with a consistent storefront across brands, a checkout customers already trust, and giveaway entries awarded on every purchase. Moving the store to Shopify also took heavy product and search traffic off the giveaway platform.