Selected work / Built for production
Real products. Real operating pressure.
Websites, apps and platforms built for live events, high traffic, complex integrations and growing customer demand.
Case studies
Problems solved in production.
Selected digital work for tourism, arts, sustainability, healthcare and membership commerce.
Horsey People
A giveaway and membership platform rebuilt to process high transaction volumes without slowing down on draw days.
Traffic → Transactions
High-Volume Transactions
Horsey People Marketplace
A multi-vendor Shopify marketplace where every purchase earns giveaway entries, turning shoppers into returning members.
Purchase → Participation
Many Vendors, One Store
MyGreen Butler
A sustainability platform that turns operational data into cost savings, guest engagement and automated ESG reports.
Data → Action
Continuous Cost Reduction
Art Dubai
A WordPress website, gallery portal and VIP dashboard synced with Salesforce for one of the Middle East's leading art fairs.
Platform → Participation
Self-Managed Content
WaitOnce
Acting CTO for an allied health platform that fills cancelled appointments from the waitlist automatically.
Cancellations → Bookings
Acting CTO From Day One
LEGOLAND Dubai
A colourful, interactive website helping families discover attractions and plan their visit.
Experience → Revenue
Faster Discovery
The pattern
Complex brief. Clear digital system.
Different industries, same discipline: solve the right problem, simplify the journey and engineer for reality.
Discovery
The Right Problem
We identify the business decision, user need, constraints and evidence of success before production.
Design
The Simplest Journey
We make the next action obvious for the customer and manageable for the internal team.
Engineering
The Reliable System
Architecture fits the expected traffic, integrations, internal capability and long-term operating model.
Growth
The Next Advantage
After launch, behaviour and performance data guide the next useful improvement.
Free project roadmap
Bring us the problem. Leave with a clear next move.
Use a free 30-minute roadmap session to clarify the opportunity, risks and most valuable first release.
Start a project