Case study / Art Dubai

A content platform built for the pace of a live fair.

Coding Diver built and maintains Art Dubai's digital platform: a WordPress website, a VIP client dashboard, gallery and application portals and a custom Salesforce integration, engineered for a fair that draws an international audience and can't afford downtime.

Art Dubai website showing The Fair page with visitors viewing an installation
Art Dubai website
Art Dubai app home screen linking to galleries, programming and the artwork catalogue
Galleries, programme and catalogue on mobile

The story

Keeping content, RSVPs and guest data in sync during a live event.

Art Dubai's team needed to run the platform themselves, with guest and event data flowing to Salesforce in real time, through the busiest week of the cultural calendar.

The Challenge

An international art fair needs a website a non-technical team can update daily, plus VIP RSVPs, calendar downloads, a browsable catalogue and gallery applications. Traffic and attack attempts both peak during the fair, exactly when nothing can go wrong.

The System

We built a custom API connecting WordPress to Salesforce in both directions, so RSVPs, guest activity and content changes move without manual re-entry. Gallery and application portals, DNS, email authentication and security hardening sit under one ongoing maintenance and support plan.

The Solution

A WordPress website with a custom VIP dashboard synced to Salesforce, giving the team live visibility of RSVPs and activity during the fair, backed by year-round maintenance, monthly reporting and a retainer for new development.

Tech stack

  • WordPress
  • Custom PHP API
  • Salesforce
  • CodeIgniter (gallery and application portals)
  • Cloudflare

Outcomes

What the platform enabled.

A platform the internal team runs themselves, with real-time data during the fair and a partner who knows every system behind it.

Operations

Self-Managed Content

The team updates pages, programme and catalogue directly, without engineering tickets.

Independent

Data

Two-Way Salesforce Sync

A custom API keeps the website and Salesforce aligned in real time.

Synced

Guests

VIP RSVP & Calendar Tools

Guests RSVP and add events to their calendar straight from the platform.

Seamless

Reliability

Ready for Fair Week

Ongoing security, monitoring and support keep the platform steady at peak load.

Resilient

Questions

Questions clients ask.

What people ask us about projects like Art Dubai.

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